Keep Roermond on the move

March 2018

Keep Roermond on the move (Dutch ‘Roermond bereikbaar’) is an initiative of Roermond city council, Limburg province and the Dutch department for Infrastructure and Water Management. By creating a partnership between these partners, existing initiatives within traffic and mobility management can be bundled, building the case for joined new proposals. Within this partnership, there is a need for an experienced coordinator who can bring not just ‘magic’ among the main three stakeholders, but also for external parties such as businesses and residents.

Despite its relative size, Roermond attracts a fair amount of traffic. Designer Outlet Roermond is a shopping outlet attracting more then five million visitors per year. Due to its geographic location, a narrow strip of land between the Maas River and the border with Germany, roads can get congested. Various main roads are scheduled to be closed for repairs in 2018, as maintenance is required for the main motorways in the area.


To keep Roermond on the move during essential engineering works, the partnership and Loendersloot’s coordinator will be focusing on smart mobility. Various target groups and potential stakeholders will be actively encouraged to participate in both planning and implementation phases. Loendersloot’s coordinator is playing a vital role in this proces. By using this bottom-up model, the support base can be strenghtened.

Focus groups

During the implementation of ‘Keep Roermond on the move’ a mix between various means of transport is crucial to achieve the required level of mobility. The Loendersloot coordinator plays a role in awareness building of alternatives. Employers are made aware of the advantages of flexible work times, logistics are encouraged to spread their transports over a wide range of hours and visitors are inspired to travel to Roermond by using multi modal shift, not entirely depending on the car.

‘Keep Roermond on the move’ will help the Roermond region to make the best of 2018’s road works. If required, the partnership will also continue in 2019. Loendersloot’s coordinator will endeveour to build relationships with a potential to last for years to come.